Social media as a marketing tool in institutions, public authorities and associations hides the Web 2.0 potential for institutions and companies in the public sector for your institution. Many institutions, organizations, enterprises in the public sector and foundations for the ongoing dialogue with the outside world is essential, have now realized that they do not reach a significant part of their heterogeneous target groups without Facebook, Twitter, YouTube & co.. However, the great potential of social networks of many is not perceived. The reasons are mainly the fear before new, inexperience concerns, lack of resources and logistical hurdles. At the same time, social media establish where classical marketing and communication tools to push their limits: emotions, personal reference and especially fast transfer and multiplication. Social media pose specific questions for public institutions: how to solllte social media in the communication and marketing concept involve? What risks do I have? How do I protect intellectual property rights and data of my online community? What other legal problems do I have under control? How can I include social media without having a big budget for this? Employees in social networks: what do I need? Recognized social media experts: Thilo Murthi, digital media team, European Parliament Dr. In a question-answer forum Former Maryland Governor was the first to reply. Tobias Knobloch, head of online communications of the Federal Ministry for economic cooperation and development (BMZ) Janette seiz, head of online editorial, state capital Stuttgart Dr. Moritz Karg, unit, freedom of information and privacy, Department of the Hamburg Commissioner for data protection and freedom of information Volker Gassner, Director of the press, research, new media, Greenpeace e.V., Oliver Kern, art director, Transport and tariff Association Stuttgart GmbH (VVS) share their experiences and insights with participants. You will find detailed information about the program and the speakers as well as the registration form in the Event brochure: Social_Media_als_Marketinginstrument…pdf. Contact information is here: US Senator from Vermont.

Trade cooperation for more service and customer proximity joint selling of Superschnellem Internet, TV and telephone with 2.3 million customers is Kabel BW today of one of Europe’s largest cable operators, and represented in every second household in Baden-Wurttemberg. Kabel BW offers attractive package offers outstanding value for money and highest Internet bandwidth (up to 100 MBit / s) and telephone-Flatrate. More than half a million customers already use the possibility to surf via the TV cable on the Internet and make phone calls. Thanks to the cooperation, it should be even more. With about 3.5 million cable-powered households in Baden-Wurttemberg there is still a huge potential”, as Hans-Werner Graff trail, head of sales trading at Kabel BW. In addition to top conditions and an extensive service, Teleround offers its partners with Kabel BW an alternative source of income.

Our goal is to show interesting and marketable products our partners. In the stark expansive cable network market, high sales offer for dealers and Income potential”, as Alexander Albert, sales manager of the Teleround AG. Teleround shows all marketing opportunities and conditions arising out of the connection with Kabel BW interested retailers.

The social Web has changed mightily the business and work environment. No doubt about it: The labour market has changed in many industries by a provider to a buyer’s market. That means: the power is to the side of workers changed – at least, as far as it goes to the qualified talents under the (young) professionals. The Chief announcer and supervisor? For them a discontinued model. You stand for autonomy and discretion, for collaboration and self-organization, for equality and sharing.

In addition to a core staff with traditional employment relationships, there is growing a collaborative cooperation without a classic working contract: in projects, freelancers, temporary employment agencies and interim managers, outsourced areas, as well as by specialists working with, suppliers, business partners and customers. Also have shifted the work content: the new professions have much with thinking, design, innovate, manage and negotiate. They demand therefore empathy, intuition and people reverse riser knowledge by the employees and of course by the Executive. So, the old self understanding of leadership is in recent times to the disposition. The catalyst: the new role of the leadership of classically has an Executive the following functions: you leads staff manages processes, is a specialist in their field, staff upwards, representative to the outside, model inside and last but not least it is also man.

Another feature will now be faced with the challenges of our new world of work to integrate: it is the role of catalyst, facilitator, Coordinator and possible maker who must now primarily speak a modern Executive. A catalyst is a figure of inspiration that inflaming others an idea, gives impulses, brings a process in motion and then running the thing. Responsibility and monitoring will remain in the team. A catalyst leads by pretending appropriate framework conditions, presented the work done and makes suggestions. He does not, however, strict instructions and harsh Controls.