(11/05/2009).Bruno Ariel Abramovici and Acanfora, BBDO creative Argentina, were responsible for the implementation of the global campaign to Cannes Lions Festival and YouTube, which invites young creatives from around the world to participate in the Cannes Young Lions Youtube contest with the possibility of earning a trip to Cannes and part of the traditional Young Lions. “The festival people contacted us to make a video testimonial telling all the good it meant winning the Young Lions. We gave a little embarrassed so we put our grandparents, “Ariel told and Bruno, Argentine representatives Young Lions Film Winners 2008. Both creative elected along with a select group of creative directors from various countries, trade ganadores.El May 15 published a brief on www.youtube.com / canneslions and creatives under 28 years will have 48 hours to create and upload Youtube to a commercial. Then choose two winners videos and authors form a duo that will travel to Cannes to compete against all the countries there in the Young Lions Film, representing Youtube.