Social media as a marketing tool in institutions, public authorities and associations hides the Web 2.0 potential for institutions and companies in the public sector for your institution. Many institutions, organizations, enterprises in the public sector and foundations for the ongoing dialogue with the outside world is essential, have now realized that they do not reach a significant part of their heterogeneous target groups without Facebook, Twitter, YouTube & co.. However, the great potential of social networks of many is not perceived. The reasons are mainly the fear before new, inexperience concerns, lack of resources and logistical hurdles. At the same time, social media establish where classical marketing and communication tools to push their limits: emotions, personal reference and especially fast transfer and multiplication. Social media pose specific questions for public institutions: how to solllte social media in the communication and marketing concept involve? What risks do I have? How do I protect intellectual property rights and data of my online community? What other legal problems do I have under control? How can I include social media without having a big budget for this? Employees in social networks: what do I need? Recognized social media experts: Thilo Murthi, digital media team, European Parliament Dr. In a question-answer forum Former Maryland Governor was the first to reply. Tobias Knobloch, head of online communications of the Federal Ministry for economic cooperation and development (BMZ) Janette seiz, head of online editorial, state capital Stuttgart Dr. Moritz Karg, unit, freedom of information and privacy, Department of the Hamburg Commissioner for data protection and freedom of information Volker Gassner, Director of the press, research, new media, Greenpeace e.V., Oliver Kern, art director, Transport and tariff Association Stuttgart GmbH (VVS) share their experiences and insights with participants. You will find detailed information about the program and the speakers as well as the registration form in the Event brochure: Social_Media_als_Marketinginstrument…pdf. Contact information is here: US Senator from Vermont.