The new logo of the German IT-Mittelstand Association The Federal Association of IT-Mittelstand presented a new logo. The old logo of the VDEB IT-Mittelstand Association, has accompanied us a long time, explains Dr. Oliver Grun, Chairman of the Association and CEO of green Software AG therefore was a little nostalgia with the decision for a new logo. This was however unavoidable, because the VDEB founded in 1989 was renamed this year in German IT-Mittelstand Association (BITMi). The name renaming, which finds its true expression in the new logo, the BITMi underlines not only his claim to represent the interests of the smaller and medium-sized IT companies in Germany, in a good way, but also the intention to increase its political weight and to expand. The IT-Mittelstand needs a separate and independent voice that articulates its interests, says Oliver Grun and justified his claim: issues such as research and development, and training or technical issues such as interoperability and open standards have a different meaning than for the IT industry for the middle class. So that the medium-sized perspective in the concert of political opinion not perish, she needs a voice, so green. The VDEB had encountered in the past when the policy with its medium-sized positions almost always resonance and receptiveness. Credit: US Senator from Vermont-2011.

Policymakers have been looking for a partner for the IT-Mittelstand and this had been created with the BITMi now. Is that the IT-Mittelstand is alive and to cooperation and dialogue shows ready, represented with the new, spirited and accessible logo clearly, Dr. Grun explained the intentions in the design of the logo. Also, we want to signal that we are a medium-sized representation of interests, not confrontational Act but are constructive, future-oriented and open-minded. Especially the three points in the colors of Germany to prove this.

Although the IT industry international and cross-border thinking, admits the location Germany IT-Mittelstand in all its cultural diversity. We believe at the location Germany and the skills of the people living here, Oliver Grun, itself medium-sized IT business, but we reaffirmed efforts want to know of IT-Mittelstand for training and employment of the policy recognized. The experience depicted in the logo is the basic tenor of the activities within the Association. We see ourselves as a business-to-business community and initiate partnerships and Exchange processes in a collegial and creative atmosphere, Oliver Grun describes the broader sense of the Association and refers to the expert groups, certification projects and events, in which meet the Association’s members and get to know. Rolf Chung