The starting of a new business is also linked to the question of a suitable logo. Logo creation, the entrepreneur must consider well what colors he used for the logo. The starting of a new business is also linked to the question of a suitable logo. Logo creation, the founders must consider well what colors he used for the logo and his CI. A color logo should also in a black and white”version have the effect desired. Is a black and white”is version of importance, the logo on promotional material should be printed.

A monochrome version is cheaper to print T-Shirts or pens. Also the logo color is between a CMYK, color Pantone or HKS. CMYK CMYK is cyan (blue), magenta (red), yellow (yellow) and key (black) for the shortcut. The four-color consists of four cans, which are mixed and produce the desired color result. The colors easily with different printing differentiate. The advantage of a logo colour in the CMYK color space is the feasibility of printing for newspaper advertisements. At the creation of printed materials, no special color must be paid in addition. A high individuality and accuracy of colour can be achieved by Pantone or HKS full tone color Pantone and HKS full tone color.

From a fixed color palette, a hue can be selected, which depicts the same color image in printed materials. Also some colours can be achieved hue by a CMYK. A disadvantage is that solid color not in digital printing can be used and higher costs when printing. In summary, the later use of the logo in the color selection should be considered with. Color accuracy or fancier colors can be achieved by Pantone and HKS full tone color. The CMYK colors represent a cost-effective and practical printing solution in all areas. For more information about printing and printing and design, visit the Web page of the advertising agency ATELIER AVANTI from Bremen.