Maybe you already have a blog for business that has created with a theme or niche perfectly planned, but, considering that it is a business blog, it is important that you consider first, who will be his audience before proceeding with the series of content you have to publish on your business blog, without considering itYou can lose sight of the real reason for his blog’s business, that is, draw the attention of potential customers. The who surfed the net, they come from different places and they are very diverse, with different preferences, and lifestyles, segmenting the market so it is very important, its market potential depends on services or products that you are selling, and it is better that you know well their products, are products that determine the demographic face of its clients. Before conceptualizing the theme for your business blog, it would be better that you would be an idea defined that kind of customer wants, and this will represent its market segment, the basic demographic segment includes: age, gender, and State Economic and social development. The categories under each segment are: age: its market consists in children, adolescents, adults or seniors? Does gender: its market consists of men or women? Does economic level: its market belongs to class low, medium, high or super rich?

For a deeper segmentation can differentiate their market according to the temperaments of its customers, needs, goals and fears, specifically can distinguish them in accordance with: needs: the feeling of achieving something, the feeling of belonging to something, and the feeling of achieving change all the time. Goals: Productivity, efficiency, savings, safety temperaments: serious, cheerful, complacent fears: old age, poverty, illness, rejection there is still more categories that can be used as: education, lifestyle, way of thinking, size of family, political inclination, etc, all this is relevant if the products or services that you offer are specialized, such as travel and package holidays, luxury cars, high-tech and other gadgets. Taking a picture clear features common on the market that wants to undertake a business blog, it will help you choose a good theme or design for your blog’s business, the mode that will write their articles, and will correct graphics to be included in the design of your business blog these details seem him complicated at the beginning, but must think that the reason for creating a business blog, is to attract customers who are almost ready to test their products and try to influence them to make a purchase, keep in mind that now customers discriminate more than before, with especially if their prices are too high, they see all the details and compare with other products within its jurisdiction. So it is that, to make his business blog, know their products well, try to know your potential customers, then you publish content that you want to your market segment, remember, your business blog is created to generate sales, stay focused so you don’t waste time and effort, When you decide to create a business blog.