There are two fundamental factors for an Email Marketing Campaign: the publication of the bulletin boards and the Assembly of follow-up emails. These require a powerful subject line. If an email was not opened, it will be transformed into an unread email, but if you optimize your subject lines, you will increase your percentage of opening up to 50% or more, and obviously increase the possibility there are more conversions in your Email campaigns marketing. Today, an average user received in your Inbox, dozens of emails daily, mostly going to discard. It is as if we had developed a defense mechanism unintentional, due to the amount of non-relevant emails we receive, and with a single glance, we can identify irrelevant to us messages and discard them. In other cases the tools are used that servers provide us, such as email or anti – filters spam, but these are the minority. If we do not create powerful headlines, our emails will never open, and we have passive subscribers, occupying a place in the list, and increasing the cost of our email marketing campaigns.

A very valuable strategy email marketing, which I use, is the writing short headlines or with few characters, but of high relevance, an incentive that will cause the curiosity of the reader. The first 24 hours after the sending of the newsletter are crucial: there will know what so powerful is our email and our headline in the subject of the message. I suggest that you reports and capacites on those topics, such as keys and techniques for writing powerful Emails and Affairs and more value for Email Marketing, to increase knowledge relating to the system of Marketing by Email. This will allow you to create or optimize email marketing campaigns that are effective.