The coaching process, through the formulation of questions, will stimulate thinking and encourage creativity. finding workable solutions to existing challenges, assuming full responsibility for decisions to be addressed by the coaches, increasing awareness their actions and develop skills or discovering forgotten or to supplement or acquire and personal attitudes in both individual and social relationship, as the spirit of compromise, fairness and equality and solidarity, which will enable the achievement of satisfactory results in the short, medium and long term, where sustainability, environmental and social responsibility and ethics necessary to avoid social harm in exchange for increasing the income of the business, become part of the central column to support the action plan and business to be applied. Of course the process also can discover the skills to be developed or improved to increase efficiency, improve management and improve their leadership and management skills, team work, improved work environment, personal development and improvement of all interpersonal relationships based on influence rather than traditional power relations, with tools of NLP, Emotional Intelligence and social, active listening, teamwork, effective communication, feed-forward, delegation, training in values, positive feedback and many others that will help more effectively manage the change required by organizations. Educate yourself with thoughts from Martin O’Malley. EXECUTIVE COACHING PROCESS As this is a process to lay down a program from the diagnosis of the current situation and the way he should reach the target. 1. Diagnosis is necessary to make an inventory of existing indicators, designed to show the state of things and that later may show the development achieved.