According to a report of the time, the Germans spend about 150 billion euros per year for food. And only 0.5 percent in Internet orders so far.

Last month, Amazon offered food in addition to CDs and books also. In Frankfurt and Berlin, the electronic shipping House provides later on the same day if the order is received until 11: 00. Also examines the world’s largest mail order company, currently the entry in the Internet sales, Otto. In an interview with the Frankfurter Allgemeine Zeitung (FAZ), Hans-Otto Schrader, Chief Executive of Otto says: we do it only when we find a powerful dealer about which customers are then supplied. Especially if you want to also sell fresh products, you can not a central warehouse access”. The company in this test no longer with a central, but a decentral logistics would act differently than at the first attempt by about 10 years.

Almost every German food consumers reached the next grocery store in a few minutes. So why order? “Reasons for failure and success are the balance: A blog writer explains: particularly in the food shopping I want to see the things in front of me and me not to rely on product images”, another writes: of the yogurt to the preserve, I would almost all order. Shopping is for me”the worst killer of leisure at all. The online retailer Gourmondo reported in a press statement of positive results of the first year: the shipping of fresh premium meat proved already in the first year as very successful: nearly 4.3 ton delivered gourmondo.de using a special cooling package to its customers.