Workers choose their next employer on a user recommendation from Vienna on kununu.com, 04 March 2010 – Web 2.0 the “participatory Web”, is pushing on employers in the Internet and the job market sustained the stamp also looking. Highly trained, qualified and appropriately wooed workers how kununu search on employer evaluation platforms after the company that corresponds best to their individual ideas. Employers must adjust their employer branding on this new challenge: determine on Web 2.0 review sites the environment interaction and open discussion. Switching jobs on online job boards is no longer sufficient to bring top people in the company. Employer assessment platforms specifically contact those workers who are due to their experience or education able to choose their employer. A review platform specialized in employer like kununu.com is tailor-made for you: here they consult their other users about their experiences at companies Choice. In the Centre of interest less is the remuneration, but rather other job conditions such as flexible working hours, good traffic connections to the place of residence or home-office facilities, as well as the culture of the company. Target the Exchange is far from usual, rosy marketing communications of the company not “employer-bashing”, but the benefits of a reality as close as possible way of information about the day-to-day business.

Web 2.0 cards “Employer Branding” to “employers have still very much need to catch up in terms of dealing with social media. Online presence with rosy marketing phrases unfortunately given the image of the companies on their own website and in online job boards. Particularly qualified and motivated workers want and can now see behind the scenes, before they decide. Exactly this target group exchange their experiences on kununu and informs potential employers that their expectations for us”, says Martin Poreda, founder and Managing Director of kununu.com. And it does so very lively: grow every month for example the rating numbers by 15 per cent up to 2000 reviews of employers provide users in the system. Kununu kununu offers the opportunity to evaluate their employers anonymously and to stimulate improvements in workers in Germany, Austria and of Switzerland. Applicants can kununu employers according to their individual preference criteria search and learn about them.

Employers can use the platform to compete with attractive applicant target group in the dialog. kununu was founded in the summer of 2007, as the first employer evaluation platform in German-speaking countries. With more than 42,000 published reviews kununu today is offering by far the largest of its kind in the German-speaking world. more info at: info / press Twitter: twitter.com/kununu_BRA_BOYS contact Bernhard Lehner of the kununu.com Feldgasse 1/36 1080 Vienna phone: + 43 664 439 86 09 E-Mail: about kununu kununu offers the opportunity to evaluate their employers anonymously and to stimulate improvements in workers in Germany, Austria and of Switzerland.